Understanding How To Get On Google Maps Has Displaced The Yellow Pages



Instead of the phone book, people go to their computer or their mobile phones and search for what ever needed online. If you want to do business with them, you need to put yourself on the results page of that search. You definitely have to know how to get on Google maps.

Now there are a lot of challenges in doing that. Not the least of which is knowing which keywords or inquiry your customer will actually use in their search for you. If you're a plumber and only show up when people search for the word "plumber" you're going to miss people searching for help to repair their "water heater," or "leaky pipes."

Probably the biggest mistake made by less experienced internet marketers is a tendency to not spend time doing keyword research. This is particularly important for national campaigns, but also applies to local businesses as well. Ultimately, when you set up your Google Places listing, you will be able to claim up to five categories for your company.

For some that will be sufficient, for others it won't begin to include the diversity of their product offerings. You know your business better than anyone. Often this can be a handicap with regard to identifying the keywords your prospective new customer might use to find you. They don't know your business as well and may come up with some pretty roundabout ways of finding you.

There are numerous paid keyword tools that SEO specialists will use to help in this approach. But I often use a free tool that Google offers to do keyword research. It sometimes produces useful insights that amaze business owners, so I will outline how I use it in a moment. But first I want to make a point about a major distinction about advertising online as opposed to the old yellow pages times.

Yellow page advertising was often a bit expensive and while you could get your business listed in several categories doing so also multiplied the expense. As a result many businesses limited their listings to one or two categories at most. There is no need to do so online.

For organic search you can and should have a separate web page for each major line of product or category. For Google Places you are in a position to list five categories. You need to do your best to use all five. Doing this is part of the answer to how to get on Google maps when your prospects search for any of these categories.

If you are a divorce lawyer and that is all that you do, you should pay attention to the major different key phrases people might use when they search for a divorce lawyer. If you additionally do criminal work, or property planning, or adoption work, you will want to choose which five topics are most critical to you and your business.

If you are a plumber as in my prior example you need to think about the major different reasons a new customer could be looking for your services. If sump pump repair work is a prosperous portion of your business you may well want to include that over say leaky pipes if they are likely less profitable or less attractive line of business

These are just some of the key ideas you need to appreciate when studying how to get on Google maps.

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Reasons Why Backlink Indexing Is An Essential Part Of A Good SEO System For Wordpress Blogs
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