Google Places Page have revolutionized search for local businesses. This is a great opportunity for some quick successes by savvy local marketers who act quickly to claim and fill out their pages.
There will be losers in this one. The unaware, the overconfident and those who have their head in the anti tech sand are going to suffer.
What is strange about the new Google Places Search world is that they may never need their own homepage.
Now they will still want to get found when someone is searching for them. Web sites will still play a huge excellent role to those who know how to use them. Google Places pages is a turning point in online marketing. Henceforward, those who take effective action online will start seeing significant advantages in attracting new customers.
A good web site can tell many stories to those who read it. The main reason a business wants a good web site is to attract and serve potential customers, particularly new ones. Google place pages will soon dominate that role.
The places page service will (and to large degree already has) replace the traditional role played by the Yellow Pages.
People like to use the easiest tool to solve their needs, including their need for locating goods or services. In the past, you would use the Yellow Pages to find a Plumber or other specialist.
Today, the majority of people do that search online. Most use Google.
The Yellow Pages made huge bucks selling merchants expensive ads because the merchants recognized that the Yellow Page users were active buyers. This remains true today with the online searcher.
But now, despite the volume of buyers who are finding suppliers online Google is offering a free ad to any enterprise who takes the time to effectively complete their listing.
So today, the objective is to encourage businesses to complete their listings as fully as practical. And to do that, Google rewards those who do with a higher ranking than those who do not.
We know from past analyses of organic search results, that ranking matters. The higher your business ranks, the more calls you will get compared to the others in almost all cases. As a general rule you will get more business by being higher ranked, and a quantum more calls than if you are on the second page of results.
As valuable as this new service is, word is slow in getting out to business owners who have often shielded themselves against internet service purveyors. In thousands of niches, in thousands of communities all that is required to get to the top of the seven businesses displayed is to claim your page and get it filled out properly.
This opportunity is dramatically increasing the need for reliable Google places page information.
It's so easy, that many businesses are making a mistake and not taking the time to learn what is needed to ultimately prevail when the word gets out more fully in the marketplace. And it will. They need to understand that they need to not only completely fill in their listing, but also show up on Google's competitors. In due course a variety of factors beyond merely completing a listing will come into play on the listings. We know Google wants to see businesses listed on other directories as well, including their competitors. Those of us who study the available Google places page info know that reviews from customers will play a strong role in the rankings as time goes on.
The technology consumers use has changed and will continue to do so. The business persons situation have not. It used to be and still is about being found when the customer has a need we can solve. And that means a business must be visible when their prospective customers to a Google Places search. It is worth your while to learn as much Google places page info as you can.
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